You’ve invested in Microsoft Dynamics 365. You’ve gone live. Your teams use it daily. But here’s the real question—are they using it to its full potential? Imagine moving into a beautiful, modern home. It has everything: space, structure, smart technology, great lighting. But from day one, you only know how to use the front door. No one gives you the keys to the garage or the door to the backyard. So every time you take out the trash or want to enjoy your yard, you walk the long way around. Sounds ridiculous, right? Yet this happens in D365 all the time. Teams are doing things the hard way—not because the system lacks features, but because they don’t know what’s possible. The Hidden Cost of Unawareness and Undertraining The real issue isn’t just that features are unused, it’s that people don’t even know they exist. Awareness means knowing best practices in the first place. Without it, users fall back on what they’ve always done. They create workarounds. They assume, “this is just how it works.” They don’t question inefficiencies because they don’t know there’s a better way. Training goes further. It’s not just about learning where features live—it’s about changing behaviors and mindsets. Users need to believe they can work differently: faster, smarter, and more confidently. Training gives them tools, but more importantly, it builds the confidence to drive change. Without awareness, people don’t seek solutions. Without training, they can’t apply them. And without both, organizations miss out on the full business impact of D365. Empowered users are bold. Curious. That’s the kind of team D365 was built for. Why It Matters to the Business? When users aren’t fully trained, or aware of what’s possible, it shows up in the numbers. Or more accurately, the numbers don’t move. You invested in D365 to modernize the enterprise, drive profitability, and fuel growth. And you’ve laid the right foundation. But if the business hasn’t truly transformed, the next step isn’t more technical consulting, it’s empowering your people to use the system as it was meant to be used. Without the right training, teams can’t improve cross-functional execution or use analytics to optimize planning. And without trained people, even the best technology can’t deliver ROI. People drive results—not technology, because when users know what’s possible, and how to leverage D365 to increase organizational agility, the EBITDA needle moves. 10 Questions to Ask Yourself About D365 Do our users know how to personalize views and dashboards to match their daily work? Are we using Power Automate to eliminate manual steps or approval bottlenecks? Can team members access role-specific reports without relying on IT or spreadsheets? Is Master Planning/Planning Optimization configured to match real lead times and demand patterns? Are time fences and capacity planning being used to prevent production delays? Are subledger reports being used to drill down into cost and margin performance? Is your team tracking forecast accuracy and budget variance by department? Are we using portals (Power Pages) to reduce repetitive back-and-forth with customers or vendors? Do our power users feel confident supporting their teams with questions or new features? Are we continuously improving how we use D365—or just getting by with what we learned at go-live? You’ve Laid the Foundation—Now Unlock the Full Potential of D365 You’ve made D365 part of your business. The hard work is done. Now it’s time to go further. The tools are in place. The best practices are defined. Let Ascent help your team unlock what’s next—empowering your people to deliver the full business impact of D365. About the Author John Bruhnke is Managing Director at Ascent. He has 25 years of management consulting experience focused on system implementation and, for the last 7 years, modern analytics in the manufacturing industry. He collaborates with executive and management teams to drive alignment on strategic goals and develop a collective vision for modernization that balances both immediate business needs and long-term strategy.
